Moodboard Development:
We began by curating a moodboard that would serve as the foundation for the video's aesthetic. This allowed us to explore various visual styles and textures, ultimately settling on a hand-drawn approach that would lend a warm and relatable feel to the content. We carefully selected a color palette that would complement the textured style and evoke a sense of comfort and nurturing.

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Character Design Exploration:
With the visual direction established, we turned our attention to the characters who would guide viewers through the video's message. We experimented with different shapes, proportions, and facial features to create characters that were both visually appealing and easy to relate to. After numerous iterations, we landed on Sarah and Mike, two characters whose friendly demeanors and approachable designs would make them ideal ambassadors for the video's educational content.

Storyboarding:
To bring the video's narrative to life, we meticulously planned each scene through a detailed storyboarding process. We considered the pacing, camera angles, and transitions to ensure the flow of information was smooth and engaging. The storyboard also allowed us to map out the placement of key visual elements, such as informative graphics and subtle animations, enhancing the educational impact of the video.

Animation:
With the groundwork laid, we moved on to the animation phase, bringing our characters and story to life. Using a combination of traditional hand-drawn techniques and digital animation tools, we ensured that Sarah and Mike's movements and expressions were natural and believable. We also incorporated subtle visual metaphors and symbolic elements to reinforce the video's core message about the importance of breastfeeding.

Throughout the entire process, we maintained a keen focus on creating a video that would educate and empower new parents, providing them with the tools they needed to fact-check information and make informed decisions about breastfeeding.

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