Thoda Offscript is a podcast that delves into diverse, multifaceted conversations, offering a modern perspective on deep, philosophical, and often controversial topics. The podcast team approached us to create a brand identity that would reflect their bold and intellectual approach to discussions.
We designed a striking brand identity for Thoda Offscript, featuring a cubist-style logo that embodies the podcast's modern art aesthetic. This bold and unique design allows viewers to recognize different elements from various perspectives, mirroring the depth and complexity of the podcast’s conversations. The logo is complemented by a strong, simple typeface, representing the podcast’s straightforwardness and courage in addressing undiscussed and controversial topics.
The color palette of Blueberry, Cherry Blossom, and Black was carefully chosen to reflect the podcast's themes. Blueberry symbolizes depth, wisdom, and stability, aligning with the podcast’s introspective nature. Cherry Blossom adds a touch of warmth and creativity, making the brand approachable while balancing the seriousness of the other colors. Black, with its sophistication and power, enhances the brand’s depth and complements its focus on realism and controversy. This combination creates a visually compelling and intellectually resonant brand identity for Thoda Offscript.
