Grox redefines dining as an experience to be savored and celebrated, embodying the essence of refined living. The brand merges the harmony of nature with the timeless beauty of classic design, creating luxury cutlery and crockery that enhance every dining setting. Grox's mission is to transform each meal into an opportunity to connect, celebrate, and create cherished memories, all while promoting sustainability with products built to last a lifetime.
We designed a brand identity for Grox that reflects its commitment to sophistication, elegance, and functionality. The primary logo features bold, uppercase lettering in white against a deep purple background, symbolizing strength, reliability, and creativity. For versatile applications, we crafted a secondary logo that retains brand recognition in compact spaces, featuring the letters “G” and “R” prominently, with the Grox spoon integrated into the design.
The brand’s color palette, consisting of Deep Purple and Light Silver, was selected to convey Grox’s essence of sophistication and creativity. Additionally, we developed a primary pattern using geometric shapes—circles and semi-circles arranged symmetrically—to evoke modern elegance and simplicity, further enhancing Grox’s visual identity across various branding materials.
